Iron Man - Marvel Universe Toys
Marvel and Hasbro have taken a different and arguably better approach with their new toyline that is simply called “Marvel Universe”.
In contrast to the successful and popular “Marvel Legends” which boasted 6-inch scale action figures, this new toyline is only 3.75 inch scale.
This is the same scale as the G.I. JOE, Star Wars, and DC Infinite Universe toys. This means that if you wanted to build a diorama with Snake Eyes facing off against Daredevil or Darth Vader against Doctor Doom, then this would be the answer to your creative inclinations.
I only purchased the Iron Man figure because it was visibly the most impressive on the display shelf. Plus, this was the first Iron Man “Extremis armor” figure that I actually liked.
For such a small figure, the details are incredibly accurate. It boasts the standard points of articulation in a toy that would allow you to pose it in dynamic ways. Unlike the DC Infinite Universe, these figures come with accessories. Iron Man has his repulsor blast, Captain America has his shield, Spider-man has his webs, etc.
Each figure also comes with a S.H.I.E.L.D. dossier which gives a backstory to the events of the Marvel Universe during the launch of this toyline. The Iron Man figure also came with a Superhuman Registration Act License ID, similar to the ones shown in the comics; very nice touch. Finally, the figure comes with a secret code that when entered at their site, Fury Files, is supposed to decode the hidden message that came with the dossier. At the time of this writing, that online feature doesn’t seem to be working, though.
It’s also worth noting that the Hulk that comes in the next wave is larger than the regular figures so the scale factor was considered and respected by Hasbro. Hisstank.com provides more images.
Overall, these figures are pretty awesome. I’ve read somewhere that not all the figures are equal in design and quality, but the Iron Man figure is exactly as it should be.
My only nitpick with this figure is that it would’ve been cool if you could swap hands and heads because Iron Man is stuck with a closed left fist and a right hand in the blast firing position.
The only major negative issue I have with the 3.75-inch Marvel Universe toys (aside from the uninspired name) is that these toys are quite expensive for their size. They are significantly more expensive than their GI Joe and DC counterparts, and parents will probably prefer to get those brands instead.
Bottom line: Generally awesome figures, but the price may drive buyers/toy collectors away.



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